Islamic center Essay Example | Topics and Well Written Essays - 1000 words

Islamic focus - Essay Example It is a custom where Muslims, people must go to in mosques, since it's anything but a supplication than can be acted in house, and keeping in mind that Men are obliged to go to as it was clarified in Quran and Prophetical portrayals, ladies are pardoned from doing as such, as the Prophet Muhammad (may the Peace and Blessings of Allah arrive) clarified that when He said (with the signifying): Jumu'ah is a commitment upon each Muslim which He should act in assemblage, aside from four: a possessed worker, a lady, a little fellow and an (exceptionally) wiped out Man The time required for the Jmu'ah petition changes starting with one mosque then onto the next, it relies upon the significant of the subject tended to by the Imam, the man who ordinarily drives the 5 every day supplications in the mosque, He as a rule pick its subject as per what He sees best in regards to profiting the Muslims going to the petition. Now and then the Imam tends to a social issue occurring inside the Muslim world and networks, in different cases He focuses and controls toward the correct practices, help individuals to remember what is acceptable and preclude them of what is awful, channel their musings and help toward different Muslims out of luck and regardless of what is the fundamental subject of the discourse, it is all follow the token of Allah and His Messenger, by citing Verses from Quran and Hadith (Narrations) from the expressions of the Prophet Muhammad and in different cases He specifies certain related feelings or administering for known knowledgably confi ded in researchers. One can obviously observe the Muslims making a beeline for close by mosques before the beginning of the petition, some goes there genuine right on time as they attempt to look for additional prizes while others attempt to oversee being there before the Imam begins the discourse. It doesn’t matter on the off chance that you are a neighborhood around there or simply passing by or even an explorer, when you go inside the mosque you in a flash observe a wide range of individuals strolling in, putting their

Leadership in Remember the Titans Essay -- Movie Film Football

Recollect the Titans In the film ‘Remember the Titans’, there are numerous administration ideas secured all through the film and he is the specialist in the film. The players on the Titans are the objectives of the impact. ‘Remember the Titans’ is the ideal film for Exam 3. It covers numerous themes that were on the test, and this class has given me an alternate perspective on film. I have seen the film commonly, however I never took a gander at it from an administration viewpoint. It presently sounds good to me to take a gander at a football crew, or some other sort of sports group, from an administration perspective. Mentor Herman Boone, who is played by Denzel Washington, is a powerful individual. He is an ideal chief. While it can't be discovered without a doubt, Coach Boone can be grouped under the characteristic hypothesis of the executives, that â€Å"Leaders are Born†. The kind of initiative he shows can't be instructed, he can unite two unique sorts of gatherings to go about as one, to regard one another and play together. He shows power in the film, he has an enormous ability to impact others. Utilizing his capacity, he gets the players to acclimate and overlook how others think they should act towards one another. The objective explicitness is additionally clear in the film. Mentor Boone anticipates that his group should be ‘perfect’, he anticipates that them should win the Virginia State Championship. Previous lead trainer and now right hand mentor Bill Yoast, played by Will Patton, is additionally an extremely powerful individual and great pioneer. He is in control. ..

All About the MCATs

All About the MCATs Hello all! Ive been a horrible blogger, please forgive, but I have amassed a boatload of excuses so feel free to complain and Ill send you one back. I assume that most of you have taken the SATs and that you studied pretty hard but found that the material on the test was not that challenging, it was just a matter of learning the tricks and being consistent. For all of you medical school hopefuls (yes, the admissions process never ends, and now I wont be so lucky to get my application read by Matt and Ben), the first step to getting into medical school is submitting an MCAT (Medical College Admission Test) score. So this summer, I have the joy of working at the NIH National Human Genome Research Institute (NHGRI) during the day (which is truly a joy) and then taking MCAT classes at night (which is not). The MCAT is curved multiple-choice knowledge-based test out of 45 points with the following schedule: 1) Physical Sciences: chemistry and physics 10 minute break 2) Verbal Reasoning: exactly the same as the passage on the Verbal section of the SATs, except there are nine of them and some are pretty complicated Lunch 3) Writing sample: two 30-minute essays. The essay topics are generally along the lines of a statement like, An understanding of the past is necessary for solving the problems of the present. 10 minute break 4) Biological Science: biology and organic chemistry Yesterday, as part of the Princeton Review prep class that Im taking, I took my first practice test. I thought it would be really difficult to sit still for 8 hours (yes, the test starts at 9 am and generally ends at around 5 pm) but it wasnt so bad apart from the fact that my neck is incredibly sore. The test is on August 19, so until then I have the pleasure of going to 2 1/2 hours of class every night (except for Friday and some Saturdays) and studying and reading the newspaper in my free time. I swear this entry wasnt just to whine. For you pre-meds, I have some advice that was passed onto me a little too late, but hopefully it can help you all with forming your schedules. First off, in order to even take the MCATs, you need to have taken the following classes: 1. Intro Biology (7.012 or 7.013 or 7.014) 2. Intro Chemistry (5.111 or 5.1112 .I dont recommend taking 3.091 because it covers pretty different information, though Sadoway is the man.) 3. Physics I II (8.01 and 8.02) 4. Organic Chemistry I (5.12) Id also recommend taking these classes: 5. Organic Chemistry II (5.13) is recommended but not necessary, I havent taken it yet 6. Biochemistry (5.07 or 7.05) is recommended and is definitely very helpful 7. Genetics (7.03) is becoming increasingly emphasized on the exam 8. Cell Biology (7.06) might be helpful 9. Human Physiology (7.20) would probably be helpful MIT pre-med advisors generally recommend getting taking the MCATs as soon as youre done with the prerequisites, since the test covers a lot of details that are easy to forget after a while. So, try to plan your schedule right. Make sure to take Intro Bio, Physics, and Chem during your freshman year and I would HIGHLY recommend taking Organic Chemistry I (5.12) the second semester of your freshman year. Its a lot of memorization but its great to get it out of the way and not have to worry about squeezing it in later (like me!) If you have any questions, feel free to ask them! You should also visit: http://www.aamc.org/students/mcat/studentmanual/start.htm for more information. In the meantime. here is a doctors joke told by a doctor in my lab, while we were on rounds. It won the competition for the shortest doctors joke: A surgeon walked into a library. HA! Post Tagged #Pre-Med

Geography of Beauty

It is a common English idiom to say that beauty is in the eyes of the beholder, but perhaps it is more accurate to say that beauty is in the geography, as cultural ideals of beauty vary drastically by region. Interestingly, the local environment seems to play an important role in what is seen as beautiful. Large Beauties Extreme forms of this practice include sending young girls to fattening farms, called gavages, alluding to their unfortunate similarity to French farms where geese are forcibly fed via sausage stuffers to create foie gras. Today, food is considerably less scarce, leading to many morbidly obese women in Mauritania. As Western media continues to infiltrate Mauritanian society, cultural preferences for large women are dying out in exchange for a slimmer Western ideal. Although Mauritania is an extreme example, this idea that large women are beautiful women are seen in other regions of the world where food is scarce, and populations are susceptible to famine, such as Nigeria and rainforest cultures. Flawless Skin Perhaps the most shocking facet of East Asian beauty is the fact that the male cosmetic industry is booming. In a society where flawless skin is considered an indicator of social success, South Korean males spend more on skin and makeup products that any other male population in the world. According to the Associated Press, this years male South Korean beauty industry is expected to gross over US $850 million. The trend for more feminine and pretty males in South Korea seems to be the result of an influx of Japanese cultural goods that portray male figures as romantic and effeminate. Skin Lightening With the southern portion of India residing in the Tropic of Cancer, Indias close proximity to the equator has resulted in the characteristically dark skin tone of its citizens. Indias infamous caste system, although based on birth and occupation, placed that vast majority of those with extremely dark skin into the lowest caste, classifying them as undesirables or untouchables. Although today the caste system is outlawed and it is prohibited to discriminate against someone based on his or her caste, the widespread beauty ideal of light skin is a subtle reminder of darker days. To feed this cultures obsession with light skin tones, a huge industry dedicated to lightening and skin bleaching creams flourishes in India. Light of My Eyes These coverings leave the eyes at the focus of the females face, or in more extreme communities; only the eyes are left uncovered. These cultural and religious norms have led many predominantly Islamic countries to focus on eyes as the epitome of beauty. This fixation of eyes is an integral part of Arabic culture. Many idioms of the Arabic language center on the eyes, for example, the Arabic equivalent of responding My pleasure when asked to do a favor roughly translates to By the light of your eyes I will do it. As Islam spread throughout the Middle East and into South Asia and Africa, it brought with it modesty practices for women such as the hijab and burka. With these new cultural norms, eyes likewise became the focal point of beauty in many of these cultures. In addition, khol is an ancient eye cosmetic used not only in the Middle East but also in Africa and South Asia. It is said that it was worn around the eye to protect from vision damage from the suns harsh rays, as these areas where khol is used regularly are very near to the equator and thus receive a lot of direct energy from the sun. Eventually, khol became used as an ancient form of eyeliner and mascara to line and accentuate the eyes. It is still used in many places today. What is beautiful is often not exactly a universal concept. What is seen as beautiful and attractive in one culture is seen as unhealthy and undesirable in another. Like so many other topics, the question of what is beautiful is intricately intertwined with geography.

William Shakespeare s Romeo And Juliet - 1698 Words

â€Å"Imagine all the people living life in peace. You may say I’m a dreamer, but I’m not the only one. I hope someday you’ll join us, and the world can live as one†. These are the lyrics to the song â€Å"Imagine†. This song was played after the tragic attacks on Paris on November 11, 2015. There is another story, though. A story that people say is the most tragic and is like none other. That story is the story of Romeo and Juliet, written by Shakespeare. The strange thing is that even though Romeo and Juliet is a love story and the Paris attacks are terrorist attacks, they are both tragedies. We can compare these tragedies and see their similarities and differences by looking at the total number of casualties, reactions experienced, and at the†¦show more content†¦Romeo then killed himself because he really thinks Juliet is dead. Juliet then awoke from her 42-hour sleep, which was caused by a potion she drank, and found her sweet Romeo de ad. She then progressed to kill herself. Well Romeo’s mother, Lady Montague, was having heart problems and troubles living because her son had been banished. In the end, the poor woman could not handle it, and she passed away. Now, we must take a look at the total number of deaths in the Paris attacks. The total number of casualties was 128 people, with 200 injuries. These attacks occurred in six locations, with 5 being in Paris. These locations were the Stade de France, the Restaurant Le Petit Cambodge, the Rue de la Fontaine au Roi, the Avenue de la Republique, the Concert venue Bataclan, and the Restaurant La Belle Équipe. All of this was confirmed by French officials, the French government, and CNN. With plenty of casualties and tragic events like those experienced in Romeo and Juliet and Paris, we are sure to see many different reactions of the people. In both events, the people of the cities of Paris and Verona were afraid about all the fighting and deaths that occurred

William Golding s Lord Of The Flies - 937 Words

Is it a person’s genetic biological make up that affects their decision making or is it outside environmental influences that impact choices? I think that the internal factors have more of an impact on a person’s behavior. In the book Lord of the Flies, written by William Golding, both factors seem to take part in what caused the boys to turn into savages. Considering that not all the boys turned into savages it helps prove that the bad genes inside versus the good genes played more of a roll and not so much the external environment, in who turned wild and who tried to keep up with the rules of society they knew before they crash landed on the island. Jack and Roger seemed to be the real â€Å"bad seeds† and without adults they became leader of the cruel, savages behavior on the island. Whether it was the way they were raised or they were just bad genetics, all it took was for Jack not getting his way. When all the boys voted for chief and Jack was not chosen he starts falling into his role as the bad guy. In the beginning of the book when Ralph was voted chief he counted the show of hands and stated â€Å"I’m chief then.† (23) Then the boys broke into applause, the freckles on Jacks face disappeared under a blush of mortification. This is the turning point of Jacks personality and he starts to rebel against societies rules. A few of the boys tried very hard to do the right thing and keep some semblance of a normal society with rules and morals, the way they were taught to behaveShow MoreRelatedWilliam Golding s Lord Of The Flies1263 Words   |  6 PagesResearch Paper: Lord of the Flies William Golding, the author of Lord of The Flies, included adults for only a brief time throughout the novel, playing only a minor role at the end. The absence of adults exemplifies how children require the structure and guidance that only parents can provide, symbolically, how nations newly freed from the British Empire’s control would be better off under English colonial power to survive and maintain order before deteriorating into anarchy. The adults of theRead MoreWilliam Golding s Lord Of The Flies752 Words   |  4 Pagespossible, so a five year old who teases others to Adolf Hitler would be classified as perpetrators of evil. Lord of the Flies is a fictional story about a group of British boys who get stranded on island. The author of the novel Lord of the Flies, William Golding, showcases Zimbardo’s ideas in his story. Zimbardo did not form his theory Through the character development of Jack and Roger, Golding illustrates the intensity of evil when one is impacted by situational forces. Before Ralph and Piggy unifiesRead MoreWilliam Golding s Lord Of The Flies1869 Words   |  8 PagesEssay Outline – Unit 11 Introductory paragraph: Topic Sentence (includes the book title and author) The novel Lord of the flies by William Golding is a type of literature that revolves around an anti-war theme. Main Points that will be discussed in the essay presented in order of weakest to strongest: 1. Lord of the flies was written during WWII and one of the manifestations is the dead man in the parachute presumably a victim of a bombed plane. 2. Faction among the group which is similar toRead MoreWilliam Golding s Lord Of The Flies1282 Words   |  6 PagesWilliam Golding, the author of Lord of The Flies, included adults for only a brief time throughout the novel, playing only a minor role at the end. The absence of adults exemplifies how children require the structure and guidance that only parents can provide, this can be seen how nations newly freed from the British Empire’s control would be better off under English colonial power to survive and maintain order before deteriorating into anarchy. The adults of the novel can be seen as the motherRead MoreWilliam Golding s Lord Of The Flies1389 Words   |  6 PagesA response to Lord Of The Flies Imagine an airplane crash. The heat of flames scorch passengers’ backs in addition to the wind burning their faces. Lucky, this crash was over water and near an island so most passengers survive, with an exception of the airplane staff and the pilot. Even though alive, many are in fits of fear and panic, and others are in shock. After hurried deliberation, a lone member of the group is elected leader in hopes that they will calm the panic, and make the hard, but necessaryRead MoreWilliam Golding s Lord Of The Flies1315 Words   |  6 PagesWilliam Golding’s novel Lord of the Flies was set somewhere on the timeline of World War Two, a war between the Axis and the Allies lasting from 1939 until 1945. Although WWII was fought between many countries in the Pacific and Europe, the main contender was Germany, led by Adolf Hitler. Hitler and his followers, the Nazis, changed the lives of everyone when they attempted to strengthen Germany and brought out all the evil and ugli ness in the world. After WWII, nothing would be able to change theRead MoreWilliam Golding s Lord Of The Flies886 Words   |  4 Pageshow to live their lives not knowing what s right or wrong. Everyone has a different opinion towards different things. Some say gun laws should be banned while some say they want a gun in their house. In Lord of the Flies by William Golding there are clear aspects of leadership shown within the characterization between Jack and Ralph. I m chief, said Ralph, because you chose me. And we were going to keep the fire going. Now you run after food- (Golding 150). There is evident conflict between theRead MoreWilliam Golding s Lord Of The Flies1672 Words   |  7 Pages The Different Social Cognition of the Similar Stories — Synthesis essay of Lord of the Flies Final Project With the development of British culture, the format of Desert Island Literature has an inevitable connection with the geographical and culture heritage of the development of British history. Generally speaking, the setting of such literature is basically around an isolated island which is far from human society. The characters usually follow a primary lifestyle so that illustrate the courageRead MoreWilliam Golding s Lord Of The Flies1745 Words   |  7 Pages1954 novel, Lord of the Flies by Nobel Prize-winner William Golding is a dystopian allegory indicative of vast aspects of the human condition. Set in the midst of a nuclear war, the text details a group of marooned British school boys as they regress to a primitive state. Free from the rules and structures of civilisation and society, the boys split into factions - some attempting to maintain order and achieve common goals; others seeking anarchy and violence. The novel is based on Golding’s experienceRead MoreWilliam Golding s Lord Of The Flies1776 Words   |  8 PagesMaybe the beast is us (Golding 85), in the novel, Lord of the Flies, by author William Golding, Golding uses the entire book as social commentary. The social aspect he focuses on is man’s ability to be evil and destructive. William Golding uses three specific literary devices to convey this idea; characterization, diction and symbolism. Lord of the Flies explains man s capacity for evil which is revealed in his inherent human nature, which he cannot control or ignore. The hidden evil within

Air Asia A Very Popular Company In Airlines-Myassignmenthelp.Com

Question: Discuss About The Air Asia A Very Popular Company In Airlines? Answer: Introduction Air Asia is a very popular company in airlines industry across the whole Asia and is obviously the market leader in that industry. The company is famous for its low cost and good quality services. To maintain its brand, Air Asia must be able to compete with its competitors and new entrants of the industry. For this it has to adopt some kind of strategies. The company used to have clear goals which enable the members of the company to work hard and achieve the short term and long term goals of the company. Air Asia usually adopts planning and new strategies to overcome the problems related to its operation (Shaw, 2012). Company background Internal and external revaluation of Air Asia shows that the company is getting above 2.5 score from both the evaluations. It clarifies that the company doesnt affected by internal and external factors and which is really a very good sign for Air Asia. These external and internal factors also help the company to decide its future plans and strategies. After identification and evaluation external and internal factors, the company adopts further steps of with matrix evaluation. Matrix evaluation involves five matrixes namely TOWS, space, Boston Consulting Group (BCG), Grand, internal- external and competitive profile matrix (Shuk Waring, 2010). Vision and mission statement The vision of Air Asia is that it wants to be the largest low cost airline in Asia as it wants to serve 3 billion people who are due to bad connectivity and high fares are underserved. The company desire to provide world class services to its passengers at low cost and at same time it wants to encourage Malaysian hospitality and local food. The company decides to charge lowest fares from customers and to keep focus on its customers. The companys mission is to become the worlds best employer with lowest cost budget and providing highest quality services to its customers. Key success factor analysis Customers expectations Due to the advancement of the technology, it is difficult for the Air Asia to get success in the airline industry. The expectations of the customers are continuously changing. By analyzing online shopping experience of the customers, airlines can be able to understand the needs and expectations in the market (Clemes et al, 2008). If the customers do not shop online, then the airline will be able to meet their expectations. It means the airline will be able to expand its business anywhere in the world. For example, how long time the airline take to respond the query of the customers. If the company is able to respond quickly, then company will get high level of profit (Ze Ng, 2008). SWOT analysis Following are the strength, weakness, opportunity and threat of Air Asia. This analysis will help to examine the present and future state of the company in global market place. The key strength of Air Asia is that the company has low organizational and upholding cost due to the low cost fare model adopted by the company to enhance its satisfaction level of the customers. Online reservation systems, quick check, no frill are some of the elements which help the company in reducing its operational cost. There is also very strong management team to manage the business effectively. The operational activities of the business are managed by the ex-director of Ryanair who has high level of knowledge of cutting the operating cost incurred in the airlines. Further, the company has good technological environment and infrastructure that is supportive in operating the business of airline in the market of low prices. The key power of Air Asia is breakeven load factor of 52% and the low traveling cost in the world (Fifield, 2012). The main weakness of the Air Asia is that there is the need huge amount of investments for the implementation of latest technology. Along with this, increased fuel prices are also major hazard for the airline because it will impact the various cost incurred in the airline. Because of the low cost approach, company has fewer numbers of employees as compared to other companies in the industry. Lesser number of staff generates problems at the peak time in the airport. The staff has very short time in the job role. Opportunities: Opportunities for the Air Asia can be found with the increment of the consumers in the market of Asia due to the low cost strategy of the company. The low cost fare model of the company is very useful for the business to attract the customers from all over the world. It is also helpful in improving the profitability of the company to competitive and sustainable of the airline in the future. Major threat of the Air Asia is the increased competition in the airline industry especially in the Asia Pacific Region. The increased number of competitors presents a potential threat for the Air Asia. This threat can harmfully affect on the development and sustainability practices of the airline in future. Porter generic strategy Porter generic strategy can be described as the category of the strategies including three types of strategies which are basically used by the many organizations. These strategies are helpful for the organizations to maintain and achieve competitive advantage in the business. The strategies in the Porters generic strategies include cost leadership, differentiation and focus strategy. This report focuses only on two strategies for the case of Air Asia (Pealoza, Toulouse Visconti, 2013). Cost leadership strategy The cost leadership strategy is all about having low operational cost and the lowest prices to attract the target market. In this strategy, low cost leader gains competitive advantage by producing the products at the lowest cost. When an organization implements this strategy then it gets higher profits as compared to the other organizations in the same industry. Along with this, this strategy is also beneficial for the price sensitive customers in the market (Tanwar, 2013). Achieving competitive advantage is the primary advantage of the cost leader strategy. By charging the lower prices but selling that product in the larger volume, the company can be able to expand the market share and maintain the profit in the operating market. There are some consumers who like to buy the products that are offering low prices. This strategy makes the entry difficult for the new companies due to the thin profit margins (Taleghani et al, 2011). By implementing the cost leadership strategy, companies will have high level of profit, productivity and high capacity of the utilization. In case of Air Asia, this is the low cost airline and has implemented the cost leadership strategy. The Air Asia is popular as the low cost producer of aircrafts in the airline industry. Air Asia airline has cut off the food and free drinks for the passenger during the short flights. Along with this, the airline has renewed its plane to Airbus having more than one thousand seats. This renewed big plane has increased the number of passengers in the airline (Kapferer, 2012). Differentiation This strategy is used by the organizations to differentiate the products or services in the same industry. This strategy is focused on developing the unique product or service that is valued by the customers in the market. The differentiation strategy is needed to fulfill the specific demands of the customers. When the product or service becomes unique, the average will be increased in the market. One of the benefits of the differentiation strategy is that this strategy creates value for the product. When a company focuses on the differentiation strategy then it also focuses on the cost value of the product as compared to other similar products in the industry. So, this strategy creates a perceive value among the potential customers and existing customers in the market. In case of Air Asia, the airline is using differentiation strategy to develop and differentiate its products and services from the competitors to gain competitive advantage in the market. Air Asia is using E-commerce strategy to provide different services as compared to other airline companies. Along with this, Air Asia is finding a different way for the application of information technology in the business of airlines so that it can become low budget airline having the practices of Business to Commerce (B2C) process in the airline industry (Johnson, Scholes Whittington, 2008). Cultural web theory The cultural web theory is based on the taken-for-granted assumptions of an organization. The theory basically helps the management of the company to focus on the key factors of the culture and the impact of that culture on the strategic issues. By this theory, the management can be able to identify the blockages and the ideas to improve the performance and competitive advantage in the market (Armstrong Cunningham, 2012). There are basically four factors in this theory and those are described below: This section includes past and present events about which people inside and outside of the company i.e. who and what the company is choosing to gain competitive advantage in the market. In this factor of cultural web, the daily behaviors and actions of the people and the theory decides whether the behavior is acceptable or not. This factor determines the expected behavior in some situations and that is valued by the management. Organizational structure- The organizational structure factor of the cultural web includes the structure defined by the organization chart. Along with this, this also includes the power and influence to identify the most valued contributions of the people. Power structure- This can be understood by the real power in the company. This may include one main senior executive, or the whole groups of executive or even department as these people have high level of influence on the decisions, strategic directions and operations. Example In case of Air Asia, two factors of cultural web theory are focused i.e. organizational structure and power structure. The examples related to these two factors are given below: In the organizational structure, there are main three functional structures of the company i.e. marketing finance and production. Every department has various activities and responsibilities in the business operations and company avoids the duplication of task. The training and development sessions are provided to the employees to improve and enhance their skills. So, it is very easy to train the employees within the company. By the effective organizational structure, Air Asia is able to solve the problems efficiently and the decisions are made quickly. The marketing department is focused on reducing the costs and management related problems (Chakravarthy Coughlan, 2011). In Air Asia, there is effective team of senior executives. There are 12 departments in the Air Asia organization. Each department has in charge by the head of department. The departments in the company are characterized based on the engineering, quality and safety, commercial, information technology, communication, finance and secretary. In the company, the employees are encouraged by the values and principles to do the right things in the tough situations. Benchmarking In the case of benchmarking, it is the particular process which can strengthen the position of the company in the operating market. For the companies, the meaning of benchmarking is to improve the detached area of business and monitoring the business strategies of the competitors in the market. In case of Air Asia, the company has also set the benchmark for the other companies in the airline industry. The benchmarking process of Air Asia can be understood by the given examples- The management team of the Air Asia has changed the operations of the company and restructured its old business strategy to the new low cost operating model. This new model is based on the operational model of the Southwest Airline. Air Asia is now the market leader in the ASEAN low cost airline industry. For setting the benchmark in the industry, the factors high load capacity, cargo services, low fare charges, operating on high profit margin, check-in facilities are online booking are responsible. The strategy of the Air Asia includes these criterias (Wyndham Battles, 2015). Types of changes The types of organizational changes are various factors which may force companies to adopt for these organizational changes. Organizations should also strive to grow and to grow, changes are must. There are many factors which affects the need for change. These factors may vary from nature, technology, social trends and may even from political reasons. Following is the list of four types of organizational change which usually occurs when an organization undergoes such a transition: Transformational change- It is very important for companies to regularly analyses the organizations underlying strategies. A company should keep in touch with the environment in which it is surviving. It includes knowledge of cultural trends, social climate and technological advances. Personal change- Personal changes occur when a company undergoes mass hiring. This may lead to shift in companys culture and processes. Sometimes when a company quickly hires the people then it has to face the challenge with the new employees that they will fit into their new job role. This transformation if not manage well then it can cause to inefficiency and chaos in the organization. Unplanned change- An organization has to face a number of unplanned changes instead of planned strategies and data analysis. These changes may be introduced in an unplanned manner in terms of change in demographic transition like lack of social equality or diversity. Some external factors also lead to unplanned change in any organization like change in government policies, economic uncertainties etc. Natural disasters can also results in unplanned change in any organization. Companies generally have to adopt these changes in very limited time and lead to chaotic and expensive (David, 2009). Remedial change- Remedial changes are adopted by any company when company has to response to any kind of deficit or companys poor performance. Financial deficiency always leads to poor performance of any company. These remedial changes are adopted by companies to overcome the problems and for the betterment of companys performance. All this leads to replanting of strategies that seem to be detrimental for the organization structure of the company. Examples In the organization Air Asia, there are major change implemented i.e. introduction of new CEO with the fresh vision, target market and the objective low budget airline. Further, new change in the organization is changing the recruitment strategy to hire employees who can shared the vision of the company and demonstrated the values and encouraging the team and employees to focus on the culture and empowering the employees. To manage the change in the Air Asia, there is the need of effective change management strategies to manage the change in the business operations. It is important for the Air Asia to do the review on quarterly basis with all the employees. The senior management should assist his employees in the company (Peck et al, 2013). Further, the performance appraisal is the effective way to manage the change in terms of employees retention. The continuous training allows enables the employees to do their job effectively. References Armstrong, G., Cunningham, M. H., (2012),Principles of marketing, Australia: Pearson publication Chakravarthy, B., Coughlan, S.. (2011), Emerging market strategy: innovating both products and delivery systems, 40(1), 27-32 Clemes, M. D., Gan, C., Kao, T. H., Choong, M., (2008), An empirical analysis of customer satisfaction in international air travel. Innovative Marketing, 4(2), 50-62 David, F.D., (2009), Strategic Management: Concept and Cases, (12th), Pearson International Edition Fifield, P., (2012), Marketing strategy (2nd edition), Berlin: Reed educational publishing Pvt Ltd Johnson, G., Scholes, K., Whittington, R., (2008), Exploring Corporate Strategy: Text Cases, (8th), London: FT Prentice Hal Kapferer, J. N., (2012),The new strategic brand management: Advanced insights and strategic thinking, Kogan Page Publishers Peck, H., Christopher, M., Clark, M., Payne, A., (2013),Relationship Marketing, BReferencesurlington: Linacre house, Jordon hill Pealoza, L., Toulouse, N., Visconti, L. M., (2013), Marketing management: A cultural perspective, USA: Routledge Shaw, S., (2012), Airline Marketing and Management, Ashgate Publishing, Ltd Shuk, C.P., Waring, P., (2010), The lowest of low-cost carriers: the case of AirAsia: The International Journal of Human Resource Management, 21:2, 197 213 Taleghani, M., Biabani, S., Gilaninia, S., Rahbarinia, S. A., Mousavian, S. J., (2011), Arabian Journal of Business and Management Review :The Relationship between Customer Satisfaction and Relationship Marketing Benefits, 1(3), 78-86 Tanwar, R., (2013), Porters Generic Competitive Strategies: IOSR Journal of Business and Management, 5(1), 11-17 Wyndham, D., Battles, B., (2015), Benchmarking Metrics, Costs for Business Aviation, accessed on 16th August 2017 from file:///C:/Users/Guest/Downloads/Benchmarking-Metrics-2015-NBAA-Battles-Wyndham.pdf Ze, S. Ng, J., (2008), The Air Asia Story: How A Young Airline Made It Possible for Everyone to Fly and Became a Runaway Success Practically Overnight, Revised Edition, Malaysia: Kanyin Publications

Analysis Of Abe Kobos The Red Cocoon Essays - Oddworld,

Analysis Of Abe Kobo's The Red Cocoon Generally speaking, the purpose of most forms of artistic expression such as literary art, music, or art itself is a mode by which the author can express him/herself with. They use their respective skills and/or interests to convey feelings or thoughts on any given topic. Short fiction is by no means exempt from this. Many writers use their literary skills to express dreams, aspirations, opinions, or even political viewpoints. In order to make a dertermination of a probable origin for a story, research into the authors life and beliefs most likely will prove benefical. With this in mind, Abe Kobo's story ?The Red Cocoon? seems to be a prime example of an author expressing his political viewpoints and his personal conflicts with society through literature. Given this, researching his life and political stance might help to support or negate such an assumption. ?The Red Cocoon? begins with a man walking down a street discussing with himself the problem of not having a house to go home to. The narrator, who is also the main character, jumps abruptly from topic to topic throughout the story, but this reoccuring theme of the lack of a house seems to be a central idea. As the narrator comtemplates, he wonders if he has just forgotten his house and proceeds to knock on the door of a random house to find out if this is what has happened. After he has explained his plight to the woman who answers the door, he begins arguing with her over having proof that it is not his house. Shortly thereafter, the narrator begins to ponder wether or not things such as concrete pipes or park benches are his house. Deciding that they are on their way to belonging to someone or that they belong to everyone and not just one person, he begins to wonder if anything exsists that belongs to no one. At the end of the story, he finds that one of his legs begins to unwind into a silk thread and wrap him up in a cocoon. Abe Kobo's story is quite abstract and seems to have little meaning. In fact, that is just the opposite. After reading some information about Abe Kobo, the story seems to take on a new meaning. Abe Kobo is considered to be one of the leading authors during the post-WWII era of Japanese history. Many of his works use what was then radical artistic methods of literature (?Abe Kobo?). In his early childhood, Abe was living in Manchuria which was occupied by the Japanese at the time. Being born in Japan, altough Abe felt strong ties to the chinese, he was left feeling like an outsider and rejected by both societes. After the war, Abe became more and more antinationalist and was interested in marxism and communism. Soon, he even joined the Japanese Communist Party (?Abe Kobo?). He was quite involved in political issues at this time and many of his early writings preceding the early 60's deal with his issues about society says Clerk and Seigal in Modern Literatures of the Non-Western World (136). With this information about Abe Kobo, an interpretation of ?The Red Cocoon? emerges with heavy political and social tones. The narators central problem of attempting to find out why he does not have a house seems to point to not only Abe's feelings of isolation during his childhood, but also his socialist political viewpoints at the time. ?The Red Cocoon? was written in 1949, a period of Abe's life when he was a strong political activist (Clerk and Seigal, 136). Utopian marxist or communist views on society center around a flat heirarchial structure where no one is more powerful or of a higher class than any other. The property of the country is reffered to as property of everyone and ownership is somewhat denounced in the strictist forms of the political stance. Abe's character in ?The Red Cocoon? seems to be having problems with ownership of houses and other pieces of property. The question is asked, ?Even if it isn't mine, can't there be just one thing that doesn't belong to anyon e This question appears to have socialist undertones

Reporting Verbs for English Language Learners

Reporting Verbs for English Language Learners Reporting verbs are verbs that serve to report what someone else has said. Reporting verbs are different than the reported speech in that they are used to paraphrase what someone has said. Reported speech is used when reporting exactly what someone has said. To do this, use  say and tell. John told me he was going to stay late at work.Jennifer told Peter she had lived in Berlin for ten years. Peter said he wanted to visit his parents that weekend.My friend said he would finish his work soon. Other verbs used with reported speech include mention and comment. Here are some examples: Tom mentioned he enjoyed playing tennis.Alice mentioned she could take care of the kids this weekend. The teacher commented the students werent getting their homework done on time.The man commented he felt tired after such a long journey. When using reported speech, change the verb used by the original speaker to match your usage. In other words, if you report using said, you need to move everything back one step into the past. There are also pronoun changes and time cue changes that need to be made as appropriate in reported speech.   I like playing tennis. - Tom mentioned he liked playing tennis.  I have lived in Berlin for ten years. - Jennifer told Peter she had lived in Berlin for ten years.   Say and tell are the most common reporting verbs used to report what others have said. However, there are a number of other reporting verbs which can more accurately describe what someone has said. These verbs take a variety of structures that differ from reported speech. For example: Original Statement I will come to your party. I promise. Reported Speech He said he would come to my party. Reporting Verb He promised to come to my party. In this example, reported speech changes the original verb to would as well as changing the possessive pronoun your to my. In contrast, the reporting verb promise is simply followed by the infinitive. There are a number of formulas used with reporting verbs. Use the chart below to identify the structure required.   The following list gives you reporting verbs in various categories based on sentence structure. Note that a number of verbs can take more than one form. verb object infinitive verb infinitive verb (that) verb gerund verb object preposition gerund verb preposition gerund adviseencourageinviteremindwarn agreedecideofferpromiserefusethreaten admitagreedecidedenyexplaininsistpromiserecommendsuggest denyrecommendsuggest accuseblamecongratulate apologizeinsist Examples:Jack encouraged me to look for a new job.They invited all their friends to attend the presentation.Bob warned his friend not to open the can of worms.I advised the students to study carefully for the test. Examples:She offered to give him a lift to work.My brother refused to take no for an answer.Mary decided to attend university.He threatened to sue the company. Examples:Tom admitted (that) he had tried to leave early.She agreed (that) we needed to reconsider our plans.The teacher insisted that he didnt give enough homework.Our manager suggested we take some time off work. Examples:He denied having anything to do with her.Ken suggested studying early in the morning.Alice recommends playing golf in Bend, Oregon. Examples:They accused the boys of cheating on the exam.She blamed her husband for missing the train.The mother congratulated her daughter on graduating from college. Examples:He apologized for being late.She insisted on doing the washing up.Peter apologized for interrupting the meeting. For more information on reported speech, this overview of  reported speech  provides a guide on which transformations are required to use the form. Practice using this form with the  reported speech worksheet   that provides a quick review and exercise. Theres also a  reported speech quiz  which provides immediate feedback on correct or incorrect answers. Teachers can use this guide on  how to teach reported speech  for help introducing the reported speech, as well as a  reported speech lesson plan  and other resources.

SQL Injection Vulnerabilities Research Paper Example | Topics and Well Written Essays - 1250 words

SQL Injection Vulnerabilities - Research Paper Example Exploiting SQL injection vulnerabilities enables an attacker to persistently foist dynamic and storage page content generation that would include malicious code in the attacked site. The visitors to the site may thus be redirected to malicious sites. The SQL injection attack vectors are represented by data passed to the vulnerable web application from the user and which is processed by supporting database. Practically, the most common SQL injection attack vectors arise from the data transmitted through HTTP POST and HTTP GET. Other attack vectors are HTTP User-Agent, HTTP cookie data, and Referer header values. The exploitation of some SQL injection vulnerabilities can be effected through the authentication of unprivileged user accounts, all of which depends on where the application fails in the sanitization of the input. This means that the sites that readily and easily allow the users to create new accounts hold additional risks. The automatic detection of the vulnerabilities of th e SQL injections depends on the heuristics of the behavior of the target application in responding to the specially crafted queries. The techniques involved in the detection heuristics are classified into three categories. The Boolean-based blind SQL injection which includes the supply of multiple valid statements that bears evaluation to true or false in the affected area at the request of HTTP. Through the comparison of the response page between both situations, the success of the injection can be inferred by the tool.

International Hospitality Analysis Essay Example | Topics and Well Written Essays - 2000 words

International Hospitality Analysis - Essay Example The sector has been through several upheavals. When the economic performs well the consumer confidence is high and people are keen to spend their disposable incomes on holidays and easting out. As the same time, the sector is also sensitive to unforeseen events beyond its control – like threats of terrorist attacks, foot or mouth crisis and the bird-flu outbreak (LSC 2006). In addition, there are other drivers of change which include minimum wage and holiday entitlement, health and safety, no-smoking legislation. The economy becomes affected due to changes in legislation, changing market forces, and periods of recession and inflation (Wilson et al. 1997). In fact everything from the impact of globalization to consumer savings can impact this sector. Hospitality is the fastest growing industry and exhibits tremendous diversity both with respect to the types of job available and the workers. As far as the human resource is concerned, there is a huge demand in the sector but the availability of staff is difficult. This sector is characterized by low rates of pay, high staff turnover, low levels of training, low skills levels, unsocial hours, seasonal nature of work, predominance of casual staff, and the non-professional image of the industry (LSC 2006). This sector traditionally recruits a young workforce yet the biggest challenge that this sector faces is that of skills shortages. The local people are reluctant to enter this sector because of low wages and job uncertainties. The hospitality sector in the developed countries is facing labor shortages and can expect to face even greater shortages in the future (Choi et al. 2000). As per the economic law of supply and demand, this means that the sector needs to offer higher wages to attract skilled staff as there is short supply of staff. If the sector offers higher wages, the profitability is affected specially during economic downturn. As such the hospitality managers need to prepare themselves for the future. In

An Analysis Of Market Segmentation Of Ikea And Bandq Marketing Essay

An Analysis Of Market Segmentation Of Ikea And Bandq Marketing Essay In 1958, Ingvar Kamprad founded the first IKEA store in Almhult, Sweden. So far, IKEA is the largest and most international furniture emporium, globally. (IKEA, 2010 a). As the biggest competitor of IKEA, BQ is a leading company in home decoration and gardening in Europe. It was founded by Richard Block and David Quayle in Portswood, Southampton in 1969. Presently, there are above 60 stores around the world, among which, the largest one in Beijing. (BQ, 2010 a) 1.2 Theory Market segmentation is classifying consumers into groups according to their characteristics (Hall et al, 2008) and set certain groups as targets. Market segmentation consists of four types, including geographic, demographic, psychographic and behavioral type. (Hall et al, 2008). Another concept concerned with market segmentation is marketing mix. It is important in marketing strategy, with a goal of satisfying consumers needs. It is also recognized as the 4Ps, consisting of product, price, place and promotion. (Hall et al, 2008). 1.3 Aims The objective of this report is to analyze how IKEA and BQ deal with marketing mix and marketing segmentation. In addition, the emphasis of this report is how these two companies differentiate products to different targeted segments, as well as how they combine market segmentation with marketing mix to make profits. Findings Market Segmentation IKEA targets young and fashionable people as its main consumers; in particular those love modern furniture and accessories. Therefore, its products are more colorful and novel. In addition, IKE fixes the products prices at a lower level, which is quite attracting for the average consumers, such as white-collars. (IKEA, 2010 b) Different from IKEA, BQ is specialized in one stop shopping, in which, customers can buy most decorations and accessaries they want in one store. Furthermore, BQ has professional teams to help customers designing and decorating in their own styles. The aim of this service is to provide convenience for customers who do not have much time to deal with decoration. (BQ, 2010 b) 2.1.1Comparison In comparison, IKEAs targets are mainly young people who love innovative items, while BQ focuses on one stop shopping with people who have not much spare time as its major consumers. Furthermore, the IKEA products are mostly shown as models, which are fixed and limited. However, customers are able to buy raw materials from BQ and make any product. Marketing Mix 2.2.1 Product As a total concept, product refers to all merchandises and services provided by a business. Therefore, product is more than physical stuffs sold by stores (Hall et al, 2008). IKEAs major products are furniture, such as kitchen modules, bathroom facilities, lighting equipment, sofas and textiles. (IKEA, 2010 b) It has outstanding quality and a special name to every product, and offers a wide range of home furnishings with best aesthetic designs and functions at reasonable prices. (IKEA, 2010 b) BQ stores supply with around 40,000 products for home fittings, such as lights, door handles and lawnmowers. (BQ, 2010a) Its selling point is a variety of products for home decoration. Moreover, BQ has professional teams to help personalized designing. (BQ, 2010 c) 2.2.1.1 Comparison The products of Both BQ and IKEA are complementary. They provide a full range of products, as well as professional designers. However, a most significant difference between them is that, IKEA only sells finished products, whereas BQ provides raw materials as well. 2.2.2 Place There are around 330 IKEA stores in 38 countries. (IKEA, 2010d) For all of them, the products are displayed in a clear and scientific classification. Further, there are floor pained arrows to lead consumers quickly find the items they need. For example, all the products for a room are shown visually by being placed a single model room. (Guangzhou IKEA, 2010) Besides entity stores, IKEA also allows consumers to do e-shopping on its website with an easy reviewing of the details of the products. As for BQ, there are 371 stores in total, with 41 stores in China. According to statistical data, there are over three million customers walking into BQ per week. In addition, it has a website for consumers to search the details of their products. (BQ, 2010a) Moreover, BQs operating system is GMS (General Merchandise Store), thus all products in BQ are placed on shelves for consumers to choose freely. (BQ, nd) 2.2.2.1 Comparison Both of two companies sell products mainly in stores. Besides, they both open stores in areas with large population. Moreover, the two companies have websites to offer online shopping. On the other hand, one of the differences is their operating modes. The IKEA stores have scientifically classified all products so that consumers can quickly and easily find what they need. In contrast, the BQ stores are the GMS (General Merchandise Store) mode. 2.2.3 Promotion Promotion is to propagandize products through all measures available (Hall et al, 2008). The basic promotional tool of IKEA is its free catalogue with a list of its products. The IKEA Catalogue includes commodities details, such as colors, sizes and prices. (IKEA, 2010 e) It is worthy to mention that, IKEA also established a group named Social Initiative, aiming at strengthening the relationship between IKEA and the society. This group works together with UNICEF and Save the Children, with the purpose of giving all children a better life. (IKEA, 2010 f) Discount is an effective promotion BQ uses to attract consumers. Similar to IKEA, BQ also has policies to show its social responsibility. As for this, BQ makes great efforts on environment protection in the procedures of product design, packaging and the use of materials. To some extent, advocating environmental products is also a useful promotion skill of BQ. (BQ, 2010 e) 2.2.3.1 Comparison Both IKEA and BQ construct their own websites to introduce their commodities and offer consumers with e-shopping service. BQs most frequently used promotional measure is discounting, while IKEA publicizes its products by free catalogue. In order to fulfill their social duties, they both have actions in making contribution to the society. Although their promotional measures are different, they have the same purpose to create more profits. 2.2.4 Price The price is simply the amount of money that consumers pay to gain the benefits of the product (Hall et al, 2008). The prices of IKEAs products are set reasonably. It adopts innovative manufacturing techniques to products at a lower cost. Consumers choosing, assembling and transporting products by themselves can reduce the price. (OPPAPERS, 2010) One method IKEA uses is mantissa pricing, fixing the prices with 9s, such as 299, 699 and 799 yuan, giving customers an impression of cheapness. (Guangzhou IKEA, 2010) BQ fixes most commodities with appropriate prices for the average consumer. Besides, it also offers discount to attract consumers. Furthermore, BQ offers installment payment service, which is another effective promotion strategy. (BQ, 2010 c) 2.2.4.1 Comparison According to OPPAPERS (2010) and BQ (2010c), both of them set the prices of their products reasonable and appropriate. The prices of BQ products are a little lower than IKEAs. However, IKEAs consumers do not need to pay extra charges for assistance and transportation, which is a quite attracting policy. In contrast, BQ has more beneficial services such as discounting and installment payment. Conclusion 3.1 Summary In conclusion, both IKEA and BQ are successful furniture sales enterprises. They divide their consumers into groups in accordance with types of market segmentation: demographics, psychographics and behavioral. The differences in 4Ps between IKEA and BQ were also discussed in the paper. Moreover, although the IKEA products prices are higher than BQ, their products and locations are similar. Besides, they both have various promotional skills, such as discounting and installation service. 3.2 Recommendation Although both of these two companies have large sales volumes, it is still a necessity to enhance marketing mix, for their installation service charges are slightly higher than peoples expectation. The sales volume could be better if they can reduce the price to some extent. On the other hand, it is suggested that BQs products could be more fashionable and colorful in order to attract younger consumers. It is also recommended that the two companies perform routine market research so as to know well of consumers feedbacks.

Native American Music Essay -- essays research papers

Native American music has many different musical styles. Within every Native American tribe there is a variety of musical styles and instruments. In response to the research that I have conducted, there are three main musical styles that are going to be my point of focus. The Sioux Grass Dance, the Zuni Lullaby, and the Iroquois Quiver Dance are the principal methods which contribute to Native American music.   Ã‚  Ã‚  Ã‚  Ã‚   The Sioux Grass Dance is considered to be the most popular style of Native American Music. As one dances to this music, they follow a pattern known as â€Å"toe-heel.† This consists of the individual placing the left foot in front of the right and repeating with the other foot. Each male dancer makes many personal variations of this dance resulting in a so...

Sales of Goods Act 1979

Under the Sales of Goods Act 1979 a company has to follow rules and regulations by law; this gives customers certain legal rights such as the right to return an item that may be faulty, if they want a refund or if they want to exchange the item for something else.All customers are entitled to goods that are:As described. Of satisfactory quality. Fit for the purpose.Companies have to abide by the rules and regulations of this law; for example if Tesco were to sell a product that was not of satisfactory quality and not as described this would affect their company as they may face a penalty and/or loose customers.The Consumer Protection from Unfair Trading Regulations 2008Some companies use misleading methods of advertisement and sales tactics to increase their sales of their products and/or services; therefore the law and rules for consumer protection from unfair trading regulations were implemented to stop companies from using misleading/unethical ways of advertisement. The law protec ts consumers from unfair trading practices, such as:Pressure selling. Misleading product offers. False limited offer notices. Aggressive sales tacticsThis law affects companies as they cannot use misleading ways of advertisement; for example if Tesco used unethical ways of advertising to mislead customers into buying a product of theirs it would be illegal with consequences such as penalties or getting a bad name for their company.Consumer Credit Acts 1974 and 2006The Consumer Credit Acts 1974 and 2006 gives consumers protection when purchasing goods and/or services on credit. If there is an error in the agreement during such purchases consumers will be able to seek legal help. Error during the sale of good and/or services can be prevented; the sales person by law must provide all the important information relating to the sale in order to prevent errors or the company can lose their license through the Office of Fair Trading.This law affects companies such as Tesco as they have to d isclose all important information relating to the sale of goods and/or services they offer and cannot leave out anything during the sale of the goods and/or services – failure to do so may result in them loosing their license through the Office of Fair Trading.Consumer Protection (Distance Selling) RegulationsThis act was implemented in order to protect consumers that purchase goods and/or services over the internet such as; VPN’s, file storage, merchandise and so on; when a consumer purchases such products or services it can be through the following ways:Email Fax Telephone Internet shopping Mail order.This law also protects consumers when getting into a contract with a distance company as they may not get what is expected of the company; customers were given such protection due to not being able to meet with or speak to the supplier/company face-to-face and being unable to see the goods they may be buying. This law effects companies that make long distance selling as they have to be very specific about goods and services they offer or the consumer could claim under the Consumer Protection Regulations for providing wrong or not ‘described as’ goods or services which could cost the company by having to make calls, courier charges to return and refund a customer or legal fees.For example if a company that sells their products online such as ASOS clothing were to show an image of how their product looks and when someone purchases it and it arrives but is different they will have to accept the items return by law if the customer request to return it as it was not as described – this affects ASOS as they have to pay courier charges to accept the returns and then refund the customer so it also becomes time consuming.Data Protection Act 1998The Data Protection Act 1998 is a law designed to protect the personal information of people and also to give people the right to know about information stored about them, however some organisati ons CAN withhold information and doesn’t have to disclose their reason if it is about :The prevention, detection or investigation of a crime. National security or the armed forces. The assessment or collection of tax. Judicial or ministerial appointments.The act controls how personal information about people is used by the government, organisations and businesses. The law does not just apply to government, organisations and businesses; everyone is who is responsible for the collection of personal data has to make sure it is: Used fairly and lawfully.Used for limited, specifically stated purposes. Used in a way that is adequate, relevant and not excessive. Kept for no longer than is absolutely necessary. Handled according to people’s data protection rights. Kept safe and secure. Not transferred outside the UK without adequate protection. However more protection must be used on information such as: The ethnic background of an individual. The religious beliefs of an indiv idual. The health of an individual. The criminal records of an individual.This would affect a company such as Tesco as they cannot just share information about their customers without their permission, which they would need to first obtain so this could become time consuming and cost the Tesco to contact each one of their customers to seek permission to share their information with their partners possibly.Voluntary constraintsCode of Advertising Practice and Advertising Standards Authority; Pressure groups and consumerism; Acceptable languageCode of Advertising Practice and Advertising Standards AuthorityThe ASA is the United Kingdom’s regulator across all advertisement throughout the United Kingdom, however they are a non-statutory organisation and they cannot enforce law on advertisements but their code of advertising practice usually is in line with legislation. The main objective of the ASA is to  make sure all advertisements are legal, decent (not explicit) and truthfu l by implementing their code of advertising practice for companies that make adverts to display their products and services – eg a company cannot make a broadband advert saying you will get this speed when you actually won’t as that would be misleading to consumers.This affects companies such as BT broadband in multiple ways as they cannot just make adverts where they say this is what you’re going to get without being able to back up their advert with evidence or inform consumers that for example speeds may differ depending on areas when advertising broadband.For example if a company such as BT broadband were to make an misleading advertisement about their broadband and it was misleading as it didn’t match their description provided, they would loose customers and also get a bad reputation with people and the ASA.Pressure groups and consumerismPressure groups are known as an ‘interest groups’ or lobby and are an organised group of like-minded individuals that seek to influence government legislation and public policy regarding concerns and priorities they may have; this could be :To promote an interest. To voice consumer concerns. To push for broad policies – e.g. environmental protection.This can affect companies, public policy and government as pressure groups are able to put immense pressure on them if they aren’t happy with their policies, legislations or for a company the way they operate or even treat their customers/staff and so on. Therefore, companies and governments could come under immense pressure to make changes if a pressure group believes there should be changes.For example when Tesco mislead customers into buying horse meat which they  told their customers was chicken, it lead to pressure groups telling people to shop somewhere else instead – this would affect Tesco as they would be loosing customers.Acceptable languageIn companies all staff should use appropriate language no matte r what their audience may be, this could be when making a commercial for T.V, speaking to customers or colleagues; appropriate language could be byAvoiding slang when speaking. Avoiding biased or derogatory comments – e.g. jokes or comments that perpetuate negative stereotypes as this could be found offensive. Being polite – being polite in business is very important as it can build up better relationships between co-workers, colleagues and customers which will be good for business.Failure to use appropriate language in advertisements or by colleagues may reflect against the company giving it a bad image/name and also could create a loss of customers or even the possibility of fines if they offend anyone.For example if Tesco made a T.V commercial that had foul language it would affect their business as it would be unprofessional of them and lead to them getting a bad name for their business; it could also cause them to loose customers as some may find a advert with fou l language offensive.

Tree Planting and Reforestation