Islamic center Essay Example | Topics and Well Written Essays - 1000 words

Islamic focus - Essay Example It is a custom where Muslims, people must go to in mosques, since it's anything but a supplication than can be acted in house, and keeping in mind that Men are obliged to go to as it was clarified in Quran and Prophetical portrayals, ladies are pardoned from doing as such, as the Prophet Muhammad (may the Peace and Blessings of Allah arrive) clarified that when He said (with the signifying): Jumu'ah is a commitment upon each Muslim which He should act in assemblage, aside from four: a possessed worker, a lady, a little fellow and an (exceptionally) wiped out Man The time required for the Jmu'ah petition changes starting with one mosque then onto the next, it relies upon the significant of the subject tended to by the Imam, the man who ordinarily drives the 5 every day supplications in the mosque, He as a rule pick its subject as per what He sees best in regards to profiting the Muslims going to the petition. Now and then the Imam tends to a social issue occurring inside the Muslim world and networks, in different cases He focuses and controls toward the correct practices, help individuals to remember what is acceptable and preclude them of what is awful, channel their musings and help toward different Muslims out of luck and regardless of what is the fundamental subject of the discourse, it is all follow the token of Allah and His Messenger, by citing Verses from Quran and Hadith (Narrations) from the expressions of the Prophet Muhammad and in different cases He specifies certain related feelings or administering for known knowledgably confi ded in researchers. One can obviously observe the Muslims making a beeline for close by mosques before the beginning of the petition, some goes there genuine right on time as they attempt to look for additional prizes while others attempt to oversee being there before the Imam begins the discourse. It doesn’t matter on the off chance that you are a neighborhood around there or simply passing by or even an explorer, when you go inside the mosque you in a flash observe a wide range of individuals strolling in, putting their

Leadership in Remember the Titans Essay -- Movie Film Football

Recollect the Titans In the film ‘Remember the Titans’, there are numerous administration ideas secured all through the film and he is the specialist in the film. The players on the Titans are the objectives of the impact. ‘Remember the Titans’ is the ideal film for Exam 3. It covers numerous themes that were on the test, and this class has given me an alternate perspective on film. I have seen the film commonly, however I never took a gander at it from an administration viewpoint. It presently sounds good to me to take a gander at a football crew, or some other sort of sports group, from an administration perspective. Mentor Herman Boone, who is played by Denzel Washington, is a powerful individual. He is an ideal chief. While it can't be discovered without a doubt, Coach Boone can be grouped under the characteristic hypothesis of the executives, that â€Å"Leaders are Born†. The kind of initiative he shows can't be instructed, he can unite two unique sorts of gatherings to go about as one, to regard one another and play together. He shows power in the film, he has an enormous ability to impact others. Utilizing his capacity, he gets the players to acclimate and overlook how others think they should act towards one another. The objective explicitness is additionally clear in the film. Mentor Boone anticipates that his group should be ‘perfect’, he anticipates that them should win the Virginia State Championship. Previous lead trainer and now right hand mentor Bill Yoast, played by Will Patton, is additionally an extremely powerful individual and great pioneer. He is in control. ..

All About the MCATs

All About the MCATs Hello all! Ive been a horrible blogger, please forgive, but I have amassed a boatload of excuses so feel free to complain and Ill send you one back. I assume that most of you have taken the SATs and that you studied pretty hard but found that the material on the test was not that challenging, it was just a matter of learning the tricks and being consistent. For all of you medical school hopefuls (yes, the admissions process never ends, and now I wont be so lucky to get my application read by Matt and Ben), the first step to getting into medical school is submitting an MCAT (Medical College Admission Test) score. So this summer, I have the joy of working at the NIH National Human Genome Research Institute (NHGRI) during the day (which is truly a joy) and then taking MCAT classes at night (which is not). The MCAT is curved multiple-choice knowledge-based test out of 45 points with the following schedule: 1) Physical Sciences: chemistry and physics 10 minute break 2) Verbal Reasoning: exactly the same as the passage on the Verbal section of the SATs, except there are nine of them and some are pretty complicated Lunch 3) Writing sample: two 30-minute essays. The essay topics are generally along the lines of a statement like, An understanding of the past is necessary for solving the problems of the present. 10 minute break 4) Biological Science: biology and organic chemistry Yesterday, as part of the Princeton Review prep class that Im taking, I took my first practice test. I thought it would be really difficult to sit still for 8 hours (yes, the test starts at 9 am and generally ends at around 5 pm) but it wasnt so bad apart from the fact that my neck is incredibly sore. The test is on August 19, so until then I have the pleasure of going to 2 1/2 hours of class every night (except for Friday and some Saturdays) and studying and reading the newspaper in my free time. I swear this entry wasnt just to whine. For you pre-meds, I have some advice that was passed onto me a little too late, but hopefully it can help you all with forming your schedules. First off, in order to even take the MCATs, you need to have taken the following classes: 1. Intro Biology (7.012 or 7.013 or 7.014) 2. Intro Chemistry (5.111 or 5.1112 .I dont recommend taking 3.091 because it covers pretty different information, though Sadoway is the man.) 3. Physics I II (8.01 and 8.02) 4. Organic Chemistry I (5.12) Id also recommend taking these classes: 5. Organic Chemistry II (5.13) is recommended but not necessary, I havent taken it yet 6. Biochemistry (5.07 or 7.05) is recommended and is definitely very helpful 7. Genetics (7.03) is becoming increasingly emphasized on the exam 8. Cell Biology (7.06) might be helpful 9. Human Physiology (7.20) would probably be helpful MIT pre-med advisors generally recommend getting taking the MCATs as soon as youre done with the prerequisites, since the test covers a lot of details that are easy to forget after a while. So, try to plan your schedule right. Make sure to take Intro Bio, Physics, and Chem during your freshman year and I would HIGHLY recommend taking Organic Chemistry I (5.12) the second semester of your freshman year. Its a lot of memorization but its great to get it out of the way and not have to worry about squeezing it in later (like me!) If you have any questions, feel free to ask them! You should also visit: http://www.aamc.org/students/mcat/studentmanual/start.htm for more information. In the meantime. here is a doctors joke told by a doctor in my lab, while we were on rounds. It won the competition for the shortest doctors joke: A surgeon walked into a library. HA! Post Tagged #Pre-Med

Geography of Beauty

It is a common English idiom to say that beauty is in the eyes of the beholder, but perhaps it is more accurate to say that beauty is in the geography, as cultural ideals of beauty vary drastically by region. Interestingly, the local environment seems to play an important role in what is seen as beautiful. Large Beauties Extreme forms of this practice include sending young girls to fattening farms, called gavages, alluding to their unfortunate similarity to French farms where geese are forcibly fed via sausage stuffers to create foie gras. Today, food is considerably less scarce, leading to many morbidly obese women in Mauritania. As Western media continues to infiltrate Mauritanian society, cultural preferences for large women are dying out in exchange for a slimmer Western ideal. Although Mauritania is an extreme example, this idea that large women are beautiful women are seen in other regions of the world where food is scarce, and populations are susceptible to famine, such as Nigeria and rainforest cultures. Flawless Skin Perhaps the most shocking facet of East Asian beauty is the fact that the male cosmetic industry is booming. In a society where flawless skin is considered an indicator of social success, South Korean males spend more on skin and makeup products that any other male population in the world. According to the Associated Press, this years male South Korean beauty industry is expected to gross over US $850 million. The trend for more feminine and pretty males in South Korea seems to be the result of an influx of Japanese cultural goods that portray male figures as romantic and effeminate. Skin Lightening With the southern portion of India residing in the Tropic of Cancer, Indias close proximity to the equator has resulted in the characteristically dark skin tone of its citizens. Indias infamous caste system, although based on birth and occupation, placed that vast majority of those with extremely dark skin into the lowest caste, classifying them as undesirables or untouchables. Although today the caste system is outlawed and it is prohibited to discriminate against someone based on his or her caste, the widespread beauty ideal of light skin is a subtle reminder of darker days. To feed this cultures obsession with light skin tones, a huge industry dedicated to lightening and skin bleaching creams flourishes in India. Light of My Eyes These coverings leave the eyes at the focus of the females face, or in more extreme communities; only the eyes are left uncovered. These cultural and religious norms have led many predominantly Islamic countries to focus on eyes as the epitome of beauty. This fixation of eyes is an integral part of Arabic culture. Many idioms of the Arabic language center on the eyes, for example, the Arabic equivalent of responding My pleasure when asked to do a favor roughly translates to By the light of your eyes I will do it. As Islam spread throughout the Middle East and into South Asia and Africa, it brought with it modesty practices for women such as the hijab and burka. With these new cultural norms, eyes likewise became the focal point of beauty in many of these cultures. In addition, khol is an ancient eye cosmetic used not only in the Middle East but also in Africa and South Asia. It is said that it was worn around the eye to protect from vision damage from the suns harsh rays, as these areas where khol is used regularly are very near to the equator and thus receive a lot of direct energy from the sun. Eventually, khol became used as an ancient form of eyeliner and mascara to line and accentuate the eyes. It is still used in many places today. What is beautiful is often not exactly a universal concept. What is seen as beautiful and attractive in one culture is seen as unhealthy and undesirable in another. Like so many other topics, the question of what is beautiful is intricately intertwined with geography.

William Shakespeare s Romeo And Juliet - 1698 Words

â€Å"Imagine all the people living life in peace. You may say I’m a dreamer, but I’m not the only one. I hope someday you’ll join us, and the world can live as one†. These are the lyrics to the song â€Å"Imagine†. This song was played after the tragic attacks on Paris on November 11, 2015. There is another story, though. A story that people say is the most tragic and is like none other. That story is the story of Romeo and Juliet, written by Shakespeare. The strange thing is that even though Romeo and Juliet is a love story and the Paris attacks are terrorist attacks, they are both tragedies. We can compare these tragedies and see their similarities and differences by looking at the total number of casualties, reactions experienced, and at the†¦show more content†¦Romeo then killed himself because he really thinks Juliet is dead. Juliet then awoke from her 42-hour sleep, which was caused by a potion she drank, and found her sweet Romeo de ad. She then progressed to kill herself. Well Romeo’s mother, Lady Montague, was having heart problems and troubles living because her son had been banished. In the end, the poor woman could not handle it, and she passed away. Now, we must take a look at the total number of deaths in the Paris attacks. The total number of casualties was 128 people, with 200 injuries. These attacks occurred in six locations, with 5 being in Paris. These locations were the Stade de France, the Restaurant Le Petit Cambodge, the Rue de la Fontaine au Roi, the Avenue de la Republique, the Concert venue Bataclan, and the Restaurant La Belle Équipe. All of this was confirmed by French officials, the French government, and CNN. With plenty of casualties and tragic events like those experienced in Romeo and Juliet and Paris, we are sure to see many different reactions of the people. In both events, the people of the cities of Paris and Verona were afraid about all the fighting and deaths that occurred

William Golding s Lord Of The Flies - 937 Words

Is it a person’s genetic biological make up that affects their decision making or is it outside environmental influences that impact choices? I think that the internal factors have more of an impact on a person’s behavior. In the book Lord of the Flies, written by William Golding, both factors seem to take part in what caused the boys to turn into savages. Considering that not all the boys turned into savages it helps prove that the bad genes inside versus the good genes played more of a roll and not so much the external environment, in who turned wild and who tried to keep up with the rules of society they knew before they crash landed on the island. Jack and Roger seemed to be the real â€Å"bad seeds† and without adults they became leader of the cruel, savages behavior on the island. Whether it was the way they were raised or they were just bad genetics, all it took was for Jack not getting his way. When all the boys voted for chief and Jack was not chosen he starts falling into his role as the bad guy. In the beginning of the book when Ralph was voted chief he counted the show of hands and stated â€Å"I’m chief then.† (23) Then the boys broke into applause, the freckles on Jacks face disappeared under a blush of mortification. This is the turning point of Jacks personality and he starts to rebel against societies rules. A few of the boys tried very hard to do the right thing and keep some semblance of a normal society with rules and morals, the way they were taught to behaveShow MoreRelatedWilliam Golding s Lord Of The Flies1263 Words   |  6 PagesResearch Paper: Lord of the Flies William Golding, the author of Lord of The Flies, included adults for only a brief time throughout the novel, playing only a minor role at the end. The absence of adults exemplifies how children require the structure and guidance that only parents can provide, symbolically, how nations newly freed from the British Empire’s control would be better off under English colonial power to survive and maintain order before deteriorating into anarchy. The adults of theRead MoreWilliam Golding s Lord Of The Flies752 Words   |  4 Pagespossible, so a five year old who teases others to Adolf Hitler would be classified as perpetrators of evil. Lord of the Flies is a fictional story about a group of British boys who get stranded on island. The author of the novel Lord of the Flies, William Golding, showcases Zimbardo’s ideas in his story. Zimbardo did not form his theory Through the character development of Jack and Roger, Golding illustrates the intensity of evil when one is impacted by situational forces. Before Ralph and Piggy unifiesRead MoreWilliam Golding s Lord Of The Flies1869 Words   |  8 PagesEssay Outline – Unit 11 Introductory paragraph: Topic Sentence (includes the book title and author) The novel Lord of the flies by William Golding is a type of literature that revolves around an anti-war theme. Main Points that will be discussed in the essay presented in order of weakest to strongest: 1. Lord of the flies was written during WWII and one of the manifestations is the dead man in the parachute presumably a victim of a bombed plane. 2. Faction among the group which is similar toRead MoreWilliam Golding s Lord Of The Flies1282 Words   |  6 PagesWilliam Golding, the author of Lord of The Flies, included adults for only a brief time throughout the novel, playing only a minor role at the end. The absence of adults exemplifies how children require the structure and guidance that only parents can provide, this can be seen how nations newly freed from the British Empire’s control would be better off under English colonial power to survive and maintain order before deteriorating into anarchy. The adults of the novel can be seen as the motherRead MoreWilliam Golding s Lord Of The Flies1389 Words   |  6 PagesA response to Lord Of The Flies Imagine an airplane crash. The heat of flames scorch passengers’ backs in addition to the wind burning their faces. Lucky, this crash was over water and near an island so most passengers survive, with an exception of the airplane staff and the pilot. Even though alive, many are in fits of fear and panic, and others are in shock. After hurried deliberation, a lone member of the group is elected leader in hopes that they will calm the panic, and make the hard, but necessaryRead MoreWilliam Golding s Lord Of The Flies1315 Words   |  6 PagesWilliam Golding’s novel Lord of the Flies was set somewhere on the timeline of World War Two, a war between the Axis and the Allies lasting from 1939 until 1945. Although WWII was fought between many countries in the Pacific and Europe, the main contender was Germany, led by Adolf Hitler. Hitler and his followers, the Nazis, changed the lives of everyone when they attempted to strengthen Germany and brought out all the evil and ugli ness in the world. After WWII, nothing would be able to change theRead MoreWilliam Golding s Lord Of The Flies886 Words   |  4 Pageshow to live their lives not knowing what s right or wrong. Everyone has a different opinion towards different things. Some say gun laws should be banned while some say they want a gun in their house. In Lord of the Flies by William Golding there are clear aspects of leadership shown within the characterization between Jack and Ralph. I m chief, said Ralph, because you chose me. And we were going to keep the fire going. Now you run after food- (Golding 150). There is evident conflict between theRead MoreWilliam Golding s Lord Of The Flies1672 Words   |  7 Pages The Different Social Cognition of the Similar Stories — Synthesis essay of Lord of the Flies Final Project With the development of British culture, the format of Desert Island Literature has an inevitable connection with the geographical and culture heritage of the development of British history. Generally speaking, the setting of such literature is basically around an isolated island which is far from human society. The characters usually follow a primary lifestyle so that illustrate the courageRead MoreWilliam Golding s Lord Of The Flies1745 Words   |  7 Pages1954 novel, Lord of the Flies by Nobel Prize-winner William Golding is a dystopian allegory indicative of vast aspects of the human condition. Set in the midst of a nuclear war, the text details a group of marooned British school boys as they regress to a primitive state. Free from the rules and structures of civilisation and society, the boys split into factions - some attempting to maintain order and achieve common goals; others seeking anarchy and violence. The novel is based on Golding’s experienceRead MoreWilliam Golding s Lord Of The Flies1776 Words   |  8 PagesMaybe the beast is us (Golding 85), in the novel, Lord of the Flies, by author William Golding, Golding uses the entire book as social commentary. The social aspect he focuses on is man’s ability to be evil and destructive. William Golding uses three specific literary devices to convey this idea; characterization, diction and symbolism. Lord of the Flies explains man s capacity for evil which is revealed in his inherent human nature, which he cannot control or ignore. The hidden evil within

Air Asia A Very Popular Company In Airlines-Myassignmenthelp.Com

Question: Discuss About The Air Asia A Very Popular Company In Airlines? Answer: Introduction Air Asia is a very popular company in airlines industry across the whole Asia and is obviously the market leader in that industry. The company is famous for its low cost and good quality services. To maintain its brand, Air Asia must be able to compete with its competitors and new entrants of the industry. For this it has to adopt some kind of strategies. The company used to have clear goals which enable the members of the company to work hard and achieve the short term and long term goals of the company. Air Asia usually adopts planning and new strategies to overcome the problems related to its operation (Shaw, 2012). Company background Internal and external revaluation of Air Asia shows that the company is getting above 2.5 score from both the evaluations. It clarifies that the company doesnt affected by internal and external factors and which is really a very good sign for Air Asia. These external and internal factors also help the company to decide its future plans and strategies. After identification and evaluation external and internal factors, the company adopts further steps of with matrix evaluation. Matrix evaluation involves five matrixes namely TOWS, space, Boston Consulting Group (BCG), Grand, internal- external and competitive profile matrix (Shuk Waring, 2010). Vision and mission statement The vision of Air Asia is that it wants to be the largest low cost airline in Asia as it wants to serve 3 billion people who are due to bad connectivity and high fares are underserved. The company desire to provide world class services to its passengers at low cost and at same time it wants to encourage Malaysian hospitality and local food. The company decides to charge lowest fares from customers and to keep focus on its customers. The companys mission is to become the worlds best employer with lowest cost budget and providing highest quality services to its customers. Key success factor analysis Customers expectations Due to the advancement of the technology, it is difficult for the Air Asia to get success in the airline industry. The expectations of the customers are continuously changing. By analyzing online shopping experience of the customers, airlines can be able to understand the needs and expectations in the market (Clemes et al, 2008). If the customers do not shop online, then the airline will be able to meet their expectations. It means the airline will be able to expand its business anywhere in the world. For example, how long time the airline take to respond the query of the customers. If the company is able to respond quickly, then company will get high level of profit (Ze Ng, 2008). SWOT analysis Following are the strength, weakness, opportunity and threat of Air Asia. This analysis will help to examine the present and future state of the company in global market place. The key strength of Air Asia is that the company has low organizational and upholding cost due to the low cost fare model adopted by the company to enhance its satisfaction level of the customers. Online reservation systems, quick check, no frill are some of the elements which help the company in reducing its operational cost. There is also very strong management team to manage the business effectively. The operational activities of the business are managed by the ex-director of Ryanair who has high level of knowledge of cutting the operating cost incurred in the airlines. Further, the company has good technological environment and infrastructure that is supportive in operating the business of airline in the market of low prices. The key power of Air Asia is breakeven load factor of 52% and the low traveling cost in the world (Fifield, 2012). The main weakness of the Air Asia is that there is the need huge amount of investments for the implementation of latest technology. Along with this, increased fuel prices are also major hazard for the airline because it will impact the various cost incurred in the airline. Because of the low cost approach, company has fewer numbers of employees as compared to other companies in the industry. Lesser number of staff generates problems at the peak time in the airport. The staff has very short time in the job role. Opportunities: Opportunities for the Air Asia can be found with the increment of the consumers in the market of Asia due to the low cost strategy of the company. The low cost fare model of the company is very useful for the business to attract the customers from all over the world. It is also helpful in improving the profitability of the company to competitive and sustainable of the airline in the future. Major threat of the Air Asia is the increased competition in the airline industry especially in the Asia Pacific Region. The increased number of competitors presents a potential threat for the Air Asia. This threat can harmfully affect on the development and sustainability practices of the airline in future. Porter generic strategy Porter generic strategy can be described as the category of the strategies including three types of strategies which are basically used by the many organizations. These strategies are helpful for the organizations to maintain and achieve competitive advantage in the business. The strategies in the Porters generic strategies include cost leadership, differentiation and focus strategy. This report focuses only on two strategies for the case of Air Asia (Pealoza, Toulouse Visconti, 2013). Cost leadership strategy The cost leadership strategy is all about having low operational cost and the lowest prices to attract the target market. In this strategy, low cost leader gains competitive advantage by producing the products at the lowest cost. When an organization implements this strategy then it gets higher profits as compared to the other organizations in the same industry. Along with this, this strategy is also beneficial for the price sensitive customers in the market (Tanwar, 2013). Achieving competitive advantage is the primary advantage of the cost leader strategy. By charging the lower prices but selling that product in the larger volume, the company can be able to expand the market share and maintain the profit in the operating market. There are some consumers who like to buy the products that are offering low prices. This strategy makes the entry difficult for the new companies due to the thin profit margins (Taleghani et al, 2011). By implementing the cost leadership strategy, companies will have high level of profit, productivity and high capacity of the utilization. In case of Air Asia, this is the low cost airline and has implemented the cost leadership strategy. The Air Asia is popular as the low cost producer of aircrafts in the airline industry. Air Asia airline has cut off the food and free drinks for the passenger during the short flights. Along with this, the airline has renewed its plane to Airbus having more than one thousand seats. This renewed big plane has increased the number of passengers in the airline (Kapferer, 2012). Differentiation This strategy is used by the organizations to differentiate the products or services in the same industry. This strategy is focused on developing the unique product or service that is valued by the customers in the market. The differentiation strategy is needed to fulfill the specific demands of the customers. When the product or service becomes unique, the average will be increased in the market. One of the benefits of the differentiation strategy is that this strategy creates value for the product. When a company focuses on the differentiation strategy then it also focuses on the cost value of the product as compared to other similar products in the industry. So, this strategy creates a perceive value among the potential customers and existing customers in the market. In case of Air Asia, the airline is using differentiation strategy to develop and differentiate its products and services from the competitors to gain competitive advantage in the market. Air Asia is using E-commerce strategy to provide different services as compared to other airline companies. Along with this, Air Asia is finding a different way for the application of information technology in the business of airlines so that it can become low budget airline having the practices of Business to Commerce (B2C) process in the airline industry (Johnson, Scholes Whittington, 2008). Cultural web theory The cultural web theory is based on the taken-for-granted assumptions of an organization. The theory basically helps the management of the company to focus on the key factors of the culture and the impact of that culture on the strategic issues. By this theory, the management can be able to identify the blockages and the ideas to improve the performance and competitive advantage in the market (Armstrong Cunningham, 2012). There are basically four factors in this theory and those are described below: This section includes past and present events about which people inside and outside of the company i.e. who and what the company is choosing to gain competitive advantage in the market. In this factor of cultural web, the daily behaviors and actions of the people and the theory decides whether the behavior is acceptable or not. This factor determines the expected behavior in some situations and that is valued by the management. Organizational structure- The organizational structure factor of the cultural web includes the structure defined by the organization chart. Along with this, this also includes the power and influence to identify the most valued contributions of the people. Power structure- This can be understood by the real power in the company. This may include one main senior executive, or the whole groups of executive or even department as these people have high level of influence on the decisions, strategic directions and operations. Example In case of Air Asia, two factors of cultural web theory are focused i.e. organizational structure and power structure. The examples related to these two factors are given below: In the organizational structure, there are main three functional structures of the company i.e. marketing finance and production. Every department has various activities and responsibilities in the business operations and company avoids the duplication of task. The training and development sessions are provided to the employees to improve and enhance their skills. So, it is very easy to train the employees within the company. By the effective organizational structure, Air Asia is able to solve the problems efficiently and the decisions are made quickly. The marketing department is focused on reducing the costs and management related problems (Chakravarthy Coughlan, 2011). In Air Asia, there is effective team of senior executives. There are 12 departments in the Air Asia organization. Each department has in charge by the head of department. The departments in the company are characterized based on the engineering, quality and safety, commercial, information technology, communication, finance and secretary. In the company, the employees are encouraged by the values and principles to do the right things in the tough situations. Benchmarking In the case of benchmarking, it is the particular process which can strengthen the position of the company in the operating market. For the companies, the meaning of benchmarking is to improve the detached area of business and monitoring the business strategies of the competitors in the market. In case of Air Asia, the company has also set the benchmark for the other companies in the airline industry. The benchmarking process of Air Asia can be understood by the given examples- The management team of the Air Asia has changed the operations of the company and restructured its old business strategy to the new low cost operating model. This new model is based on the operational model of the Southwest Airline. Air Asia is now the market leader in the ASEAN low cost airline industry. For setting the benchmark in the industry, the factors high load capacity, cargo services, low fare charges, operating on high profit margin, check-in facilities are online booking are responsible. The strategy of the Air Asia includes these criterias (Wyndham Battles, 2015). Types of changes The types of organizational changes are various factors which may force companies to adopt for these organizational changes. Organizations should also strive to grow and to grow, changes are must. There are many factors which affects the need for change. These factors may vary from nature, technology, social trends and may even from political reasons. Following is the list of four types of organizational change which usually occurs when an organization undergoes such a transition: Transformational change- It is very important for companies to regularly analyses the organizations underlying strategies. A company should keep in touch with the environment in which it is surviving. It includes knowledge of cultural trends, social climate and technological advances. Personal change- Personal changes occur when a company undergoes mass hiring. This may lead to shift in companys culture and processes. Sometimes when a company quickly hires the people then it has to face the challenge with the new employees that they will fit into their new job role. This transformation if not manage well then it can cause to inefficiency and chaos in the organization. Unplanned change- An organization has to face a number of unplanned changes instead of planned strategies and data analysis. These changes may be introduced in an unplanned manner in terms of change in demographic transition like lack of social equality or diversity. Some external factors also lead to unplanned change in any organization like change in government policies, economic uncertainties etc. Natural disasters can also results in unplanned change in any organization. Companies generally have to adopt these changes in very limited time and lead to chaotic and expensive (David, 2009). Remedial change- Remedial changes are adopted by any company when company has to response to any kind of deficit or companys poor performance. Financial deficiency always leads to poor performance of any company. These remedial changes are adopted by companies to overcome the problems and for the betterment of companys performance. All this leads to replanting of strategies that seem to be detrimental for the organization structure of the company. Examples In the organization Air Asia, there are major change implemented i.e. introduction of new CEO with the fresh vision, target market and the objective low budget airline. Further, new change in the organization is changing the recruitment strategy to hire employees who can shared the vision of the company and demonstrated the values and encouraging the team and employees to focus on the culture and empowering the employees. To manage the change in the Air Asia, there is the need of effective change management strategies to manage the change in the business operations. It is important for the Air Asia to do the review on quarterly basis with all the employees. The senior management should assist his employees in the company (Peck et al, 2013). Further, the performance appraisal is the effective way to manage the change in terms of employees retention. The continuous training allows enables the employees to do their job effectively. References Armstrong, G., Cunningham, M. H., (2012),Principles of marketing, Australia: Pearson publication Chakravarthy, B., Coughlan, S.. (2011), Emerging market strategy: innovating both products and delivery systems, 40(1), 27-32 Clemes, M. D., Gan, C., Kao, T. H., Choong, M., (2008), An empirical analysis of customer satisfaction in international air travel. Innovative Marketing, 4(2), 50-62 David, F.D., (2009), Strategic Management: Concept and Cases, (12th), Pearson International Edition Fifield, P., (2012), Marketing strategy (2nd edition), Berlin: Reed educational publishing Pvt Ltd Johnson, G., Scholes, K., Whittington, R., (2008), Exploring Corporate Strategy: Text Cases, (8th), London: FT Prentice Hal Kapferer, J. N., (2012),The new strategic brand management: Advanced insights and strategic thinking, Kogan Page Publishers Peck, H., Christopher, M., Clark, M., Payne, A., (2013),Relationship Marketing, BReferencesurlington: Linacre house, Jordon hill Pealoza, L., Toulouse, N., Visconti, L. M., (2013), Marketing management: A cultural perspective, USA: Routledge Shaw, S., (2012), Airline Marketing and Management, Ashgate Publishing, Ltd Shuk, C.P., Waring, P., (2010), The lowest of low-cost carriers: the case of AirAsia: The International Journal of Human Resource Management, 21:2, 197 213 Taleghani, M., Biabani, S., Gilaninia, S., Rahbarinia, S. A., Mousavian, S. J., (2011), Arabian Journal of Business and Management Review :The Relationship between Customer Satisfaction and Relationship Marketing Benefits, 1(3), 78-86 Tanwar, R., (2013), Porters Generic Competitive Strategies: IOSR Journal of Business and Management, 5(1), 11-17 Wyndham, D., Battles, B., (2015), Benchmarking Metrics, Costs for Business Aviation, accessed on 16th August 2017 from file:///C:/Users/Guest/Downloads/Benchmarking-Metrics-2015-NBAA-Battles-Wyndham.pdf Ze, S. Ng, J., (2008), The Air Asia Story: How A Young Airline Made It Possible for Everyone to Fly and Became a Runaway Success Practically Overnight, Revised Edition, Malaysia: Kanyin Publications